Cosmeticorexia: The Dark Side of Youth Skincare Trends
In a world where social media reigns supreme, a new phenomenon has emerged: cosmeticorexia. This term, coined by dermatologists and academics, describes an unhealthy obsession with achieving flawless skin from a young age, leading to an obsessive use of cosmetic products. The rise of skincare influencers, particularly young girls, has fueled this trend, with some earning substantial incomes from their online presence. But what are the implications of this trend for young girls' self-image and skin health?
The article explores the growing trend of young girls, some as young as three or four, engaging in multi-step skincare routines and using cosmetics. It highlights the influence of social media, with influencers like Ellie-May showcasing their skincare regimens and earning significant incomes. The market is booming, with a multi-billion-pound industry focused on selling sophisticated products to young girls, often containing anti-ageing ingredients. However, there are concerns about the potential harm to young skin and the psychological impact on self-esteem.
The author delves into the concept of cosmeticorexia, defined as an unhealthy obsession with achieving flawless skin. They interview dermatologists and academics, including Prof Giovanni Damiani, who studied 55 patients aged 8-14, and found signs of cosmeticorexia among those obsessed with skincare videos and using multiple products daily. The Italian Competition Authority is investigating LVMH for potential covert marketing strategies targeting young micro-influencers.
The article also highlights the financial aspect, with some young influencers earning over £50,000 annually. It mentions the average cost of skincare routines, which can be £125 or more, and the potential for harmful ingredients like retinol. Dermatologist Dr Jean Ayer warns of increased acne and contact dermatitis in young clients due to these products. The Cosmetics Toiletry and Perfumery Association (CTPA) acknowledges the need for guidance and support for young children using age-appropriate products.
Psychologists like Alberto Stefana and Jessica Ringrose express concern about the psychological impact on self-esteem and body image. They argue that children's self-identity development may be disrupted, leading to anxiety and embarrassment. The article also touches on the role of social media platforms like TikTok and Meta, which have safeguards and support systems in place but also face criticism for their role in promoting these trends.
In conclusion, the article raises important questions about the influence of social media, skincare brands, and parents in shaping young girls' self-perception and skincare habits. It highlights the potential risks and the need for awareness and education to protect young girls from the pitfalls of cosmeticorexia.
