Kirsten Taylor's journey into the print industry is a testament to the power of resilience and a deep-rooted passion for craft. In an era where automation and digital transformation are reshaping industries, Taylor's story is a reminder that human creativity and dedication remain at the heart of what we do. Her path is not just a personal triumph but a beacon for others navigating the complexities of the print world.
A Creative Spirit, Shaped by Doubt
Taylor's story begins with a love for the creative arts, but it was not without its challenges. Her VCE art teacher's words, though intended to discourage, became a catalyst for her determination. This early experience highlights a critical aspect of the creative process: the interplay between self-doubt and self-motivation. It is a delicate balance, and Taylor's journey illustrates how these forces can shape an individual's trajectory.
Finding Her Niche in Print
Taylor's entry into the print industry was serendipitous. A contract marketing role at HiTech Graphics and a receptionist position at the end of the contract exposed her to the pre-press side of the business. This exposure, combined with her natural curiosity, led her to explore the printing side, where she discovered her true calling. The encounter with the print broker, who dismissed her expertise, was a pivotal moment. It sparked her determination to prove her worth, leading her to become a qualified printer.
Crafting a Business on Tradition
Taylor's commitment to craft is evident in the creation of Taylor'd Press. In an industry increasingly dominated by digital transformation and automation, Taylor'd Press has carved out a niche by focusing on traditional craft techniques. This decision is not just a nod to the past but a strategic move to offer something unique in a market saturated with digital solutions. The in-house finishing capabilities are a testament to her belief in the power of control and quality.
Leadership Through Learning
Taylor's leadership journey is equally inspiring. Her involvement with Women in Print Victoria and the Executive Ready Program through Women in Leadership Australia has been transformative. These experiences have shaped her leadership style, which is grounded in empathy, openness, and a deep understanding of people and performance. Her formal study in psychology and mental health first aid certification further underscore her commitment to personal and professional growth.
Contributing Beyond the Business
Taylor's influence extends beyond Taylor'd Press. Her active role in industry initiatives, such as judging, events, and board participation, demonstrates her dedication to the sector. She sees these contributions as a way to support others, particularly small business owners, and to ensure that small businesses are recognized as an integral part of the industry landscape. Her focus on talent attraction, particularly apprenticeships, highlights the need to showcase printing as a valuable and essential career.
Looking Ahead
As digital print technologies continue to evolve, Taylor is clear about Taylor'd Press' place in the landscape. She believes in the enduring value of traditional methods and the importance of education in shaping the next generation of printers. Her ambitions for the future include further study in counselling and ongoing engagement with industry initiatives. She also speaks openly about managing a health condition, framing it as a source of perspective and growth, which further underscores her commitment to personal and professional development.
In conclusion, Kirsten Taylor's journey is a powerful reminder that in a highly technical industry, people and their experiences remain central. Her story is a testament to the power of persistence, curiosity, and a willingness to step beyond conventional boundaries. It is a story that inspires and encourages, offering a glimpse into the future of print, where craft, capability, and human connection will continue to thrive.
